Broadcast programming, strategies for winning television and radio audiences /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, California :
Wadsworth Publishing Co.,
c1981.
|
| Edition: | ed. |
| Subjects: | |
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| 100 | 1 | |a Eastman, Susan Tyler. | |
| 245 | 1 | 0 | |a Broadcast programming, strategies for winning television and radio audiences / |c by.Susan Tyler Eastman. |
| 250 | |a ed. | ||
| 260 | |a Belmont, California : |b Wadsworth Publishing Co., |c c1981. | ||
| 300 | |a xvi, 384 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Radio programs |x Planning |x Addresses, essays, lectures. | |
| 650 | 0 | |a Television programs |x Planning |x Addresses, essays, lectures. | |
| 700 | 1 | |a Head, Sydney W. | |
| 700 | 1 | |a Klein, Lewis. | |
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