Broadcast programming, strategies for winning television and radio audiences /

Broadcast programming, strategies for winning television and radio audiences /

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Bibliographic Details
Main Author: Eastman, Susan Tyler
Other Authors: Head, Sydney W., Klein, Lewis
Format: Book
Language:English
Published: Belmont, California : Wadsworth Publishing Co., c1981.
Edition:ed.
Subjects:
Radio programs > Planning > Addresses, essays, lectures.
Television programs > Planning > Addresses, essays, lectures.
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Description
Physical Description:xvi, 384 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:0534008820

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