Behavioural aspects of marketing /
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| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
Heinemann,
c1981.
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| Subjects: | |
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| 100 | 1 | 0 | |a Williams, Keith C. |
| 245 | 1 | 0 | |a Behavioural aspects of marketing / |c Keith C. Williams. |
| 260 | 0 | |a London : |b Heinemann, |c c1981. | |
| 300 | |a ix, 235 p. : |b ill. ; |c 24 cm. | ||
| 500 | |a "Published on behalf of the Institute of Marketing and the CAM Foundation.". | ||
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Consumers. | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 710 | 2 | 0 | |a CAM Foundation. |
| 710 | 2 | 0 | |a Institute of Marketing. |
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