Behavioural aspects of marketing /
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
Heinemann,
c1981.
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| Subjects: | |
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| Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation.". |
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| Physical Description: | ix, 235 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0434923001 (pbk.) : |