Marketing research : an applied approach /
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Main Author: | Kinnear, Thomas C., 1943- |
---|---|
Other Authors: | Taylor, James R. (James Ronald), 1938- |
Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c1987.
|
Edition: | 3rd ed. |
Series: | McGraw-Hill series in marketing
|
Subjects: | |
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