Marketing research : an applied approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1987.
|
| Edition: | 3rd ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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MARC
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| 008 | 860807s1987 nyua b 00110 eng | ||
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| 035 | |a 86020844 //r90 | ||
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| 050 | 0 | 0 | |a HF5415.2 |b .K53 1987 |a HF5415.2 |b .K53 |
| 082 | 0 | 0 | |a 658.8/3 |2 19 |
| 100 | 1 | 0 | |a Kinnear, Thomas C., |d 1943-. |
| 245 | 1 | 0 | |a Marketing research : |b an applied approach / |c Thomas C. Kinnear, James R. Taylor. |
| 250 | |a 3rd ed. | ||
| 260 | 0 | |a New York : |b McGraw-Hill, |c c1987. | |
| 300 | |a xviii, 718 p. : |b ill. (some col.) ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | 0 | |a Taylor, James R. |q (James Ronald), |d 1938-. |
| 908 | |a 061006 | ||
| 942 | |c G | ||
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