Marketing research : analysis and measurement /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
McGraw-Hill,
c1981.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xi, 391 p. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070841241 (pbk.) 007084559X |