A collection of outstanding cases in marketing management /
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
St. Paul, Minn. :
West Pub. Co.,
c1979.
|
| Subjects: | |
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| 245 | 0 | 2 | |a A collection of outstanding cases in marketing management / |c [edited by] William G. Zikmund, William J. Lundstrom. |
| 260 | 0 | |a St. Paul, Minn. : |b West Pub. Co., |c c1979. | |
| 300 | |a xi, 516 p. : |b ill. ; |c 25 cm. | ||
| 650 | 0 | |a Marketing |z United States |x Management |x Case studies. | |
| 700 | 1 | 0 | |a Lundstrom, William J. |
| 700 | 1 | 0 | |a Zikmund, William G. |
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