Lundstrom, W. J., & Zikmund, W. G. (1979). A collection of outstanding cases in marketing management. West Pub. Co..
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Chicago Style (17th ed.) Citation
Lundstrom, William J., and William G. Zikmund. A Collection of Outstanding Cases in Marketing Management. St. Paul, Minn.: West Pub. Co., 1979.
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MLA citiranje
Lundstrom, William J., and William G. Zikmund. A Collection of Outstanding Cases in Marketing Management. West Pub. Co., 1979.
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