Marketing in an age of change : an introduction /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1981.
|
| Series: | Wiley series in marketing
|
| Subjects: | |
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| 100 | 1 | 0 | |a Udell, Jon G. |
| 245 | 1 | 0 | |a Marketing in an age of change : |b an introduction / |c Jon G. Udell, Gene R. Laczniak. |
| 260 | 0 | |a New York : |b Wiley, |c c1981. | |
| 300 | |a xix, 588 p. : |b ill. ; |c 24 cm. & + |e 84 transparencies. | ||
| 490 | 0 | |a Wiley series in marketing | |
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | 0 | |a Laczniak, Eugene R., |e joint author. |
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