Marketing in an age of change : an introduction /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1981.
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| Series: | Wiley series in marketing
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| Subjects: | |
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| Physical Description: | xix, 588 p. : ill. ; 24 cm. & + 84 transparencies. |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0471081698 |