Marketing research : text and cases /

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Bibliographic Details
Main Author:	Boyd, Harper W.
Other Authors:	Westfall, Ralph (joint author.)
Format:	Book
Language:	English
Published:	Illinois : Irwin, c1985.
Edition:	6th ed.
Subjects:	Marketing > Research.
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Description
Physical Description:	xv, 836 p. : ill.
Bibliography:	Includes bibliographical references and index.

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