Boyd, H. W., & Westfall, R. (1985). Marketing research: Text and cases (6th ed.). Irwin.
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Chicago Style (17th ed.) Citation
Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 6th ed. Illinois: Irwin, 1985.
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MLA (9th ed.) Citation
Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 6th ed. Irwin, 1985.
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