Strategic advertising management /

Strategic advertising management /

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Bibliographic Details
Main Author: Percy, Larry
Other Authors: Elliott, Richard H., Rossiter, John R.
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 2005.
Edition:2nd ed.
Subjects:
Advertising > Management.
Communication in marketing.
Sales promotion.
Strategic planning.
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Description
Physical Description:xviii, 421 p., 12 p. of plates : ill. (some col.) ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0199274894

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