Strategic advertising management /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2005.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xviii, 421 p., 12 p. of plates : ill. (some col.) ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0199274894 |