Advertising strategy : creative tactics from the outside/in /
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Format: | Book |
Language: | English |
Published: |
Thousand Oaks :
Sage Publications,
c2006.
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100 | 1 | |a Altstiel, Tom. | |
245 | 1 | 0 | |a Advertising strategy : |b creative tactics from the outside/in / |c by Tom Altstiel and Jean Grow. |
260 | |a Thousand Oaks : |b Sage Publications, |c c2006. | ||
300 | |a xvi, 389 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Advertising. | |
700 | 1 | |a Grow, Jean. | |
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