Advertising strategy : creative tactics from the outside/in /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
c2006.
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| Subjects: | |
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| Physical Description: | xvi, 389 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1412917964 |