Media economics : applying economics to new and traditional media /
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Thousand Oaks, CA :
Sage Publications,
c2004.
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| Gaiak: | |
| Sarrera elektronikoa: | Table of contents |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Aurkibidea:
- Introduction and overview
- Demand and supply
- Markets
- Consumer behaviour
- Production and cost
- Revenue, profit, risk, and managerial decisions
- Market structure, theory of the firm, and industrial organization
- Perfect competition and monopoly
- Monopolistic competition and oligopoly
- Pricing and market segmentation
- Advertising
- Labour markets
- Government intervention
- International trade.