Media economics : applying economics to new and traditional media /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA :
Sage Publications,
c2004.
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| Subjects: | |
| Online Access: | Table of contents |
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| 008 | 040212s2004 cau b 001 0 eng | ||
| 010 | |a 2004003252 | ||
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| 020 | |a 0761930965 (pbk.) | ||
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| 082 | 0 | 0 | |a 338.4/730223 |2 22 |
| 100 | 1 | |a Hoskins, Colin. | |
| 245 | 1 | 0 | |a Media economics : |b applying economics to new and traditional media / |c Colin Hoskins, Stuart McFayden, and Adam Finn. |
| 260 | |a Thousand Oaks, CA : |b Sage Publications, |c c2004. | ||
| 263 | |a 0406 | ||
| 300 | |a p. cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade. | |
| 650 | 0 | |a Mass media |x Economic aspects. | |
| 700 | 1 | |a Finn, Adam, |d 1946-. | |
| 700 | 1 | |a McFadyen, Stuart. | |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0415/2004003252.html |
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