Principles of advertising : a global perspective /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Haworth Press,
c2005.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xxi, 427 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographical references (p. 383-400) and index. |
| ISBN: | 0789023008(alk. paper) |