Marketing management /

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Bibliographic Details
Main Author:	Lancaster, Geoff
Other Authors:	Massingham, Lester., joint author
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, c2001.
Edition:	3rd ed.
Subjects:	Marketing management.
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100	1		\|a Lancaster, Geoff.
245	1	0	\|a Marketing management / \|c by Geoff Lancaster, Lester Massingham.
250			\|a 3rd ed.
260			\|a New York : \|b McGraw-Hill, \|c c2001.
300			\|a xi, 542 p.
504			\|a Includes bibliographical references and index.
650		0	\|a Marketing management.
700	1		\|a Massingham, Lester., joint author.
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