Marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2001.
|
| Edition: | 3rd ed. |
| Subjects: | |
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Add Tag | Physical Description: | xi, 542 p. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0077097521 |
Marketing : The one-semester introduction /