Qualitative research methods in public relations and marketing communications /
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
c2002.
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| 100 | 1 | |a Daymon, Christine, |d 1952-. | |
| 245 | 1 | 0 | |a Qualitative research methods in public relations and marketing communications / |c Christine Daymon and Immy Holloway. |
| 260 | |a London ; |a New York : |b Routledge, |c c2002. | ||
| 300 | |a viii, 293 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. [275]-284) and index. | ||
| 650 | 0 | |a Corporations |x Public relations |x Research |x Methodology. | |
| 650 | 0 | |a Marketing research |x Methodology. | |
| 650 | 0 | |a Public relations |x Research |x Methodology. | |
| 650 | 0 | |a Qualitative research. | |
| 700 | 1 | |a Holloway, Immy. | |
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