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Bibliographic Details
Main Author: Batra, Rajeev
Other Authors: Aaker, David A., join author, Myers, John G., join author
Format: Book
Language:English
Published: New Jersey : Prentice Hall, c1996.
Edition:5th ed.
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Description
Physical Description:xiii, 754p. : ill.
Bibliography:Includes index.
ISBN:0133057151