Batra, R., Aaker, D. A., & Myers, J. G. (1996). Advertising management (5th ed.). Prentice Hall.
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Citación estilo Chicago
Batra, Rajeev, David A. Aaker, and John G. Myers. Advertising Management. 5th ed. New Jersey: Prentice Hall, 1996.
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Cita MLA
Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.
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