Advertising : principles and practice /
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
c1989.
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| Edition: | Annotated instructor's ed. / |
| Subjects: | |
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| Physical Description: | xxxix, 614 p. : ill. (some col.) ; 29 cm. |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0130144657 |