Integrated advertising, promotion & marketing communications /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2004.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 082 | 0 | 0 | |a 659.1 |2 21 |
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Integrated advertising, promotion & marketing communications / |c Kenneth E. Clow, Donald Baack. |
| 246 | 3 | |a Integrated advertising, promotion, and marketing communications | |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Pearson Prentice Hall, |c c2004. | ||
| 300 | |a xxvii, 538 p. : |b ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Baack, Donald. | |
| 908 | |a 060724 | ||
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