Integrated advertising, promotion & marketing communications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2004.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xxvii, 538 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0131405462 |