Strategy in advertising.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Harcourt, Brace & World,
[1967]
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| Series: | The Harbrace series in business and economics
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| Subjects: | |
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| Physical Description: | ix, 336 p. : illus. ; 24 cm. |
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| Bibliography: | "Bibliography, a guide to further reading and inquiry" : p. 322-327. Bibliographical footnotes. |