Marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1986.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xvi, 764 p. : ill. (some col.) ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471821985 |