Marketing : concepts and strategies /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Houghton Mifflin Co.,
c1991.
|
| Edition: | 6th ed. |
| Subjects: | |
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| 245 | 1 | 0 | |a Marketing : |b concepts and strategies / |c William Pride, O.C. Ferrell. |
| 250 | |a 6th ed. | ||
| 260 | 0 | |a Boston, Mass. : |b Houghton Mifflin Co., |c c1991. | |
| 300 | |a xxxvi, 774, [66] p. : |b col. ill. ; |c 26 cm. | ||
| 500 | |a Includes index. | ||
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