Marketing : concepts and strategies /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Houghton Mifflin Co.,
c1991.
|
| Edition: | 6th ed. |
| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xxxvi, 774, [66] p. : col. ill. ; 26 cm. |
| ISBN: | 0395433584 |