The Oxford textbook of marketing /
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
c2000.
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| Subjects: | |
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Add Tag | Physical Description: | x i, 658 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [627]-645) and index. |
| ISBN: | 0198775768 |
Marketing / 
The industrial marketing and purchasing group and international marketing