Marketing : principles & strategy /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Forth Worth :
Dryden Press,
c1993.
|
| Edition: | 2nd ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
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MARC
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| 050 | 0 | 0 | |a HF5415 |b .A748 1993 |a HF5415 |b .A87 |
| 082 | 0 | 0 | |a 658.8/02 |2 20 |
| 100 | 1 | |a Assael, Henry. | |
| 245 | 1 | 0 | |a Marketing : |b principles & strategy / |c Henry Assael. |
| 250 | |a 2nd ed. | ||
| 260 | |a Forth Worth : |b Dryden Press, |c c1993. | ||
| 300 | |a 1 v. (various pagings) : |b col. ill. ; |c 26 cm. | ||
| 440 | 4 | |a The Dryden Press series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing. | |
| 908 | |a 060627 | ||
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