Marketing : principles & strategy /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Forth Worth :
Dryden Press,
c1993.
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| Edition: | 2nd ed. |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | 1 v. (various pagings) : col. ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030767083 |