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Bibliographic Details
Main Author: Berkowitz, Eric N.
Other Authors: Kerin, Roger A., Rudelius, William
Format: Book
Language:English
Published: Boston, MA : Irwin, 1989.
Edition:2nd ed.
Subjects:
Marketing.
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Description
Item Description:Includes indexes.
System requirements for computer disk: IBM PC.
Physical Description:xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)
Bibliography:Bibliography: p. 702-719.
ISBN:0256075131

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