Berkowitz, E. N., Kerin, R. A., & Rudelius, W. (1989). Marketing (2nd ed.). Irwin.
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Chicago Style (17th ed.) Citation
Berkowitz, Eric N., Roger A. Kerin, and William Rudelius. Marketing. 2nd ed. Boston, MA: Irwin, 1989.
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MLA (9th ed.) Citation
Berkowitz, Eric N., et al. Marketing. 2nd ed. Irwin, 1989.
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Warning: These citations may not always be 100% accurate.