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|a 0256125392
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|a 0256173672 (annotated instructor's edition)
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|a Daystar
|d LKithuka
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|a HF5415
|b .C5275 1995
|a HF5415
|b .C5275
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|a 658.8
|2 20
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| 100 |
1 |
|
|a Churchill, Gilbert A.
|
| 245 |
1 |
0 |
|a Marketing :
|b creating value for customers /
|c Gilbert A. Churchill, Jr., J. Paul Peter.
|
| 260 |
|
|
|a Burr Ridge, Ill. :
|b Irwin,
|c c1995.
|
| 300 |
|
|
|a xxxii, 703 p. :
|b col. ill., col. maps ;
|c 27 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 655-674) and indexes.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
0 |
|a Peter, J. Paul.
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