Strategic marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1987.
|
| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
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MARC
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| 050 | 0 | 0 | |a HF5415.135 |b .C72 1987 |a HF5415.135 |b .C7 |
| 082 | 0 | |a 658.8/02 |2 19 | |
| 100 | 1 | 0 | |a Cravens, David W. |
| 245 | 1 | 0 | |a Strategic marketing / |c David W. Cravens. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b Irwin, |c c1987. | |
| 300 | |a xvii, 679 p. : |b ill. ; |c 24 cm. | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Marketing |x Management. | |
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