Cita APA (7th ed.)
Cravens, D. W. (1987). Strategic marketing (2nd ed.). Irwin.
Cita Chicago (17th ed.)
Cravens, David W. Strategic Marketing. 2nd ed. Homewood, Ill.: Irwin, 1987.
Cita MLA (9th ed.)
Cravens, David W. Strategic Marketing. 2nd ed. Irwin, 1987.
Atenció: Aquestes cites poden no estar 100% correctes.