Marketing research /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Prentice Hall,
c1976.
|
| Edition: | 4th.ed. |
| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xvi, 845 p. : ill. |
| ISBN: | 002421910 |