APA (7th ed.) Citation
Burns, A. C., & Bush, R. F. (1976). Marketing research (4th.ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Burns, Alvin C., and Ronald F. Bush. Marketing Research. 4th.ed. Upper Saddle River: Prentice Hall, 1976.
MLA (9th ed.) Citation
Burns, Alvin C., and Ronald F. Bush. Marketing Research. 4th.ed. Prentice Hall, 1976.
Warning: These citations may not always be 100% accurate.