Business marketing management : a strategic view of industrial and organizational markets /

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Bibliographic Details
Main Author: Hutt, Michael D.
Other Authors: Speh, Thomas W.
Format: Book
Language:English
Published: Fort Worth, TX : Harcourt College Publishers, c2001.
Edition:7th ed.
Series:The Dryden Press series in marketing
Subjects:
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245 1 0 |a Business marketing management :  |b a strategic view of industrial and organizational markets /  |c Michael D. Hutt, Thomas W. Speh. 
250 |a 7th ed. 
260 |a Fort Worth, TX :  |b Harcourt College Publishers,  |c c2001. 
300 |a xxxii, 716 p. :  |b ill. ;  |c 26 cm. 
440 4 |a The Dryden Press series in marketing 
504 |a Includes bibliographical references and indexes. 
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