Business marketing management : a strategic view of industrial and organizational markets /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Fort Worth, TX :
Harcourt College Publishers,
c2001.
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Edition: | 7th ed. |
Series: | The Dryden Press series in marketing
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Subjects: | |
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MARC
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050 | 0 | 0 | |a HF5415.13 |b .H87 2001 |a HF5415.13 |b .H87 |
082 | 0 | 0 | |a 658.8/04 |2 21 |
100 | 1 | |a Hutt, Michael D. | |
245 | 1 | 0 | |a Business marketing management : |b a strategic view of industrial and organizational markets / |c Michael D. Hutt, Thomas W. Speh. |
250 | |a 7th ed. | ||
260 | |a Fort Worth, TX : |b Harcourt College Publishers, |c c2001. | ||
300 | |a xxxii, 716 p. : |b ill. ; |c 26 cm. | ||
440 | 4 | |a The Dryden Press series in marketing | |
504 | |a Includes bibliographical references and indexes. | ||
650 | 0 | |a Industrial marketing |x Management |v Case studies. | |
700 | 1 | |a Speh, Thomas W. | |
908 | |a 060627 | ||
942 | |c G | ||
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989 | |a 1488783258 | ||
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