Business marketing management : a strategic view of industrial and organizational markets /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, TX :
Harcourt College Publishers,
c2001.
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| Edition: | 7th ed. |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xxxii, 716 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030291798 |