Cases in marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Plano, Tex. :
Business Publications,
1988.
|
| Edition: | 4th ed. |
| Subjects: | |
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| 082 | 0 | 0 | |a 658.8 |2 19 |
| 100 | 1 | |a Bernhardt, Kenneth L., |d 1944-. | |
| 245 | 1 | 0 | |a Cases in marketing management / |c Kenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | |a 4th ed. | ||
| 260 | |a Plano, Tex. : |b Business Publications, |c 1988. | ||
| 300 | |a xiv, 767 p. : |b ill. ; |c 25 cm. | ||
| 500 | |a Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Decision making |v Case studies. | |
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 700 | 1 | |a James, Stuart W. | |
| 700 | 1 | |a Kinnear, Thomas C., |d 1943-. | |
| 908 | |a 060627 | ||
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