Cases in marketing management /

Cases in marketing management /

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Bibliographic Details
Main Author: Bernhardt, Kenneth L., 1944-
Other Authors: James, Stuart W., Kinnear, Thomas C., 1943-
Format: Book
Language:English
Published: Plano, Tex. : Business Publications, 1988.
Edition:4th ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
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100 1 |a Bernhardt, Kenneth L.,  |d 1944-. 
245 1 0 |a Cases in marketing management /  |c Kenneth L. Bernhardt, Thomas C. Kinnear. 
250 |a 4th ed. 
260 |a Plano, Tex. :  |b Business Publications,  |c 1988. 
300 |a xiv, 767 p. :  |b ill. ;  |c 25 cm. 
500 |a Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher). 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing  |x Decision making  |v Case studies. 
650 0 |a Marketing  |x Management  |v Case studies. 
700 1 |a James, Stuart W. 
700 1 |a Kinnear, Thomas C.,  |d 1943-. 
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