Cita APA (7th ed.)
Bernhardt, K. L., James, S. W., & Kinnear, T. C. (1988). Cases in marketing management (4th ed.). Business Publications.
Cita Chicago (17th ed.)
Bernhardt, Kenneth L., Stuart W. James, i Thomas C. Kinnear. Cases in Marketing Management. 4th ed. Plano, Tex.: Business Publications, 1988.
Cita MLA (9th ed.)
Bernhardt, Kenneth L., et al. Cases in Marketing Management. 4th ed. Business Publications, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.