Product juggernauts : how companies mobilize to generate a stream of market winners /

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Bibliographic Details
Main Author: Deschamps, Jean Philippe
Other Authors: Nayak, P. Ranganath
Format: Book
Language:English
Published: Boston : Harvard Business School Press, c1995.
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Description
Physical Description:xii, 472 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. [455]-460) and index.
ISBN:0875843417 (acidfree paper)