Marketing planning & strategy /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-Western Publishing Co.,
c1981.
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| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xiv, 652 p. |
| ISBN: | 0538191201 |