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Promotional strategy : managing the marketing communications process /

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Detalhes bibliográficos
Autor principal:	Engel, James F.
Outros Autores:	Warshaw, Martin R.
Formato:	Livro
Idioma:	inglês
Publicado em:	Chicago : IRWIN, c1994.
Edição:	8th ed.
Colecção:	The Irwin series in marketing
Assuntos:	Adversiting. Marketing. Marketing > Management.
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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