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Promotional strategy : managing the marketing communications process /

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Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Warshaw, Martin R.
Format:	Book
Language:	English
Published:	Chicago : IRWIN, c1994.
Edition:	8th ed.
Series:	The Irwin series in marketing
Subjects:	Adversiting. Marketing. Marketing > Management.
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