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Promotional strategy : managing the marketing communications process /

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Podrobná bibliografie
Hlavní autor:	Engel, James F.
Další autoři:	Warshaw, Martin R.
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	Chicago : IRWIN, c1994.
Vydání:	8th ed.
Edice:	The Irwin series in marketing
Témata:	Adversiting. Marketing. Marketing > Management.
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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